Essay Question: June 2010

Digital media technology continues to develop. How is this significant for media institutions and audiences?

As part of your response include all the key words on your definition sheet and the Media blog

Also include points about “viral marketing” and 360 deals

http://www.sean.co.uk/a/musicjournalism/var/viral-marketing-for-musicians.shtm

Some discussion points you could include in your essay are references to the some of the articles linked to the blog address below:

http://musicindustrysectionb.blogspot.com/

‘Youth and Music Survey’ 2009 by Human Capital for Marrakesh

Music Matters – protecting music ownership and copyright

Spotisfy

Lily Allen – explore viral marketing; The Lily Allen Game Challenge; Dido’s series of films

T-United

Animated

Music Matters Campaign

We 7

Spotify

http://www.bpi.co.uk/ 

http://www.ifpi.com/

http://www.musicweek.com/

http://www.last.fm/

http://www.guardian.co.uk/media/digital-media

http://www.bsmrocks.com/main.html

http://www.scribd.com/doc/49640399/Youth-and-Music-Survey-2009-c-Marrakesh-Records-Ltd